It’s tempting to extend a campaign that looks successful, but you are better off stopping while you are ahead so you can learn what worked and what didn’t. That’s a signal that you need to step back and evaluate how well things are going. No matter how well the campaign is going, stop when you hit your spend limit. Tip 2: Never Exceed Your Budgetīefore starting any campaign, have a set budget in mind. Proper PPC management means maximizing your ROI by using all the tools available to you. Don’t try PPC just because you can: have a specific and concrete plan based on your strengths. That will mean you can afford to pay more for PPC or get into tougher markets.

Find out how well your landing pages convert visitors: the better they are, the more PPC will pay off. Too few, and you might not get enough traffic to be worthwhile. If there are too many competitors, then it could be hard to stand out. Moz and Similiar Web have trial accounts where you can pull a wealth of data. We looked at a favorite hot spot called 3 Natives to see how their stats look. SEMRUSH is a great tool which has a free version that gives a good amount of data. Use the tools available to you to check out the competition for the keywords you want to target. Preliminary Research on PPC can be a difficult ad market, so make sure you know what to expect. For each tip, we will provide a summary and some pointers to demonstrate exactly how and why they make sense.

It’s especially important for small businesses because you can get the most out of your time and effort, leaving you free to concentrate on other things.

Properly managing your PPC expenditures and tasks for the most efficient ad buys will transform your bottom line. In this article, we will discuss ten important tips to help you make the best use of PPC management.

Ppc management for small business